Focus at Kellogg Turns to Learning Culinary Languages, Ending Hunger | 2021-10-04

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LONDON – A black chefs program in North America, a new nutrient-dense snack in Brazil and cereal boxes designed for the visually impaired in the UK are three ways Kellogg Co. is making its food more accessible on a scale. global.

Nigel Hughes, senior vice president of global research and development for Kellogg, spoke about the three programs on October 1 at the Future Food-Tech Summit, a virtual event.

“We understand that accessibility is not just a theme of what we used to call emerging markets in some parts of the world,” he said. “We didn’t speak the rich culinary language of the many cultures of North America.

Kellogg launched a Chef-in-Residence program at its headquarters in Battle Creek, Michigan this year to learn more about black culinary cultures. The first two chefs in residence were Christopher Williams, pastry chef at Whole Foods Market, and Shanel Dewalt, owner of Divine Indulgence Personal Chef Services, LLC in metro Detroit.

“We bring African American voices, African American leaders to speak very local and relevant languages ​​and work with us to gain access and insight into those languages,” said Mr. Hughes. “In return, they receive wonderful training in the food industry.

Kellogg is tackling hunger in Latin America in three ways: by introducing a snack in Brazil, engaging mothers and families as nutrition ambassadors, and seeking marketing partnerships to reach them. urban communities with “food deserts”, ie communities with few retail outlets. for groceries.

The fiber-based snack contains 30% of the recommended dietary allowance of vitamin A, vitamin D, vitamin E, calcium, iron and zinc. Kellogg has partnered with Beneo GmbH, Mannheim, Germany, on a fibrous ingredient that has been clinically proven to improve calcium absorption. Beneo offers ingredients in Orafti inulin and oligofructose fiber.

Other Kellogg partnerships could follow.

“As a company, we have brands and brand power,” said Mr. Hughes. “We also have the capacity to evolve. What we need are partners who are willing and eager to work with us to bring new solutions to the table. “

In the UK, Kellogg will begin packaging cereal in boxes next year that allow a smartphone to detect a code on the package and read labeling information to visually impaired consumers. Kellogg has partnered with NaviLens on the boxes. Using a free NaviLens app, consumers can retrieve the code on the packaging up to 10 feet from the cereal box.


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