MUMBAI, India, Aug.3, 2021 / PRNewswire / – Jio Haptik Technologies Ltd, one of the world’s largest conversational AI companies and a subsidiary of Reliance Jio platforms, has now introduced Hinglish chatbots (a mix of Hindi and English) to help brands interact with Indian customers in their preferred language.
Haptik launches multilingual chatbots in India’s fastest growing language: hinglish. While Hinglish and English are popular languages, Hinglish is emerging rapidly with over 350 million speakers compared to just 125 million and over English speakers. This change in language is mainly due to the fact that users find Hinglish texting and conversations more convenient. Since a large majority of India also lives in semi-urban and rural areas and may not be fluent in English, it becomes even more critical for brands to adapt to the customer’s preferred language in the world. place of a unique approach with English. or Hindi.
For example, if users want to track their order, they can define the query as “Mera order kahan hai” in Hinglish.
Haptik’s Hinglish chatbots can automatically identify when a user initiates a conversation in Hinglish or Hindi and continue the conversation accordingly. It further translits Hinglish to Hindi to understand the user’s query in its natural language instead of forwarding it to an agent. Haptik’s proprietary NLU engine guarantees the most accurate response, configurable in Hindi or Hinglish depending on the brand’s preferences.
So, Haptik chatbots can answer the above Hinglish query as follows: Bot: Hi, I’m your virtual assistant. How can I help you today? User: Mera commander kahan hai? Bot: Zaroor, mujhe aapka track track karne dein. Kya aap mujhe apna command ID bata sakte hain? OR Bot :, मुझे आपकी ऑर्डर ट्रैक करने दें। हैं? The first Haptik client to cross the language barrier with Hinglish is Jimobility. Jimobility’s mission is to make a premium Internet and network accessible to every person in every corner of India. With a large majority of their audience based in Tier 2 and 3 cities, the flexibility to interact in Hindi or Hinglish helps support their non-English speaking users. This further results in a higher resolution rate on the chatbot and increased customer satisfaction. When launching Jimobility for Hinglish, Swapan Rajdev, CTO and Co-Founder at Haptik, said, “Speaking your customer’s language is essential in today’s world. We don’t want customers to adapt to what the business can support. We always want companies to adapt to the needs of their customers. And customers need the flexibility to speak in their preferred native language. Hinglish is also becoming important with the growing popularity of chat platforms like WhatsApp, where users prefer to be more informal and laid back. This combination is an ultimate winner for brands like Jimobility that focus on customer experience. ” About Haptik Haptik is one of the largest conversational AI companies in the world, reaching over 100 million ‘devices and processed over 4 billion conversations. Part of the $ 65 billion Internet conglomerate Reliance Jio Platforms, Haptik Intelligent virtual assistants enable Fortune 500 brands around the world to improve customer experiences while reducing costs and increasing revenues . The company is touted as a category leader on many platforms including Gartner, AI Time Journal, Opus Research and more. Haptik’s main customers and partners include KFC, Oyo Rooms, Starhub, HP, Tata Group, Disney Hotstar, OLA, and Zurich Insurance, among others. For more information, visit https://haptik.ai Logo: https://mma.prnewswire.com/media/1317248/Haptik_Logo.jpg Video:: https://www.youtube.com/watch?v= fOqqFxNNkbA PWR REP
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