Here are the most watched regional language ads in 2021 on YouTube

• YouTube today released the 10 most-watched ads of 2021 in regional languages.
• The annual Regional Ads Ranking features ads in six languages ​​– Marathi, Telugu, Bengali, Punjabi, Tamil, Kannada – and represents a mix of national and regional marketers from all industries.
• This list reinforces the growing adoption of digital by brands to engage with this broad and growing consumer base to unlock growth.

YouTube today released the 10 most-watched ads of 2021 in regional languages. The annual Regional Ads Ranking features ads in six languages ​​– Marathi, Telugu, Bengali, Punjabi, Tamil, Kannada – and represents a mix of national and regional marketers from all industries. With nearly half of all Indian internet users preferring content exclusively in regional languages, YouTube is the number one platform for accessing videos in regional languages. This list reinforces the growing adoption of digital by brands to engage with this broad and growing consumer base to unlock growth.

Sapna Chadha, Vice President, Marketing, India and Southeast Asia, google, said: “With the rapid expansion of the number of Internet users in recent years, YouTube allows Internet users to connect to a wealth of useful content. One of the characteristics of this situation is the variety of languages ​​in which users access content Today, an overwhelming 93% of YouTube viewers prefer to watch content in the Indian language of their choice Increasingly, brands are reacting to the importance of their consumers’ language preferences and create engaging ads in them to improve their connection, so by prioritizing language, businesses not only delight their customers, but also achieve better business results.”

Describing the thinking behind the “Live Life in Colour” series in Bengali for Sunlight, Nitish Bhalotia, GM Fabric Cleaning, HUL, said, “With a heritage of over 125 years, Sunlight is an immensely beloved brand in West Bengal, where almost 8 out of 10 households purchase it in a year. With our new goal – to encourage people to “live life in color”, we have decided to launch a series of YouTube-only music videos during the most important moments of the Bengali festive calendar. The first was the Jiboner Rong campaign during Pujos in 2020, and its huge success led us to launch Boishakhi Rongeen during Poila Boishakh (Bengali New Year). For these two films, we worked with well-known and new talents from the Bengali film and creative industry and the content went viral in no time. More than numbers, we received immense love from consumers who appreciated that we captured the essence and spirit of Bengal with visual storytelling, music and color. Unsurprisingly, after these campaigns, there was a sequential improvement in sales growth, market share, and the number of households purchasing Sunlight.

Talking about their campaign, Vineet Sharma, Category Director-Mountain Dew® & Sting®, PepsiCo India, said, “With increasing digitization and adoption of smartphones, there is an appetite for regional content and this has given brands the opportunity to connect with their audience in their preferred language across different markets. localized creative, we focused on connecting consumers with our regional audience and increasing brand relevance in our core markets. Sting’s association with YouTube has helped us effectively amplify the messaging and success of the Energy Bole Toh Sting campaign reflects brand love and impactful consumer engagement through local storytelling.

The most watched regional language ads on YouTube in 2021