How applications should be built depending on the type of business
When it comes to app development, there are some rules that are universal no matter what type of app you are creating. However, in some sectors and industries there are also industry specific principles that you must adhere to in order to develop a successful application. In this article, we’ll take a closer look at these specific rules in three industries: retail and e-commerce, healthcare, and language learning.
A general recipe for a successful application is quite simple. Such an application should be attractive, useful and designed according to the latest trends, including intuitive operation and high quality layout. This is only the start, however. There are a lot more rules and guidelines for you to keep in mind. Many of them are related specifically to the given sector. Let’s get right to the point and take a look at these guidelines in three selected areas:
Retail and e-commerce
Today, retail and e-commerce are following a specific trend: omnichannel. This business model aims to provide users with a complete user experience, efficient customer service and communication across different channels and platforms. In the omnichannel model, mobile applications are at the center. They combine offline and online experiences, for example, with the click and collect feature, where you order products online through your app and pick them up from a given physical store.
If you want to build a successful eCommerce app, you need to make sure it’s complete. What does it mean? Such an application should offer users the ability to:
- Access the entire offer
- Discover the latest promotions and discounts
- Use a loyalty program
- Place an order via the app
- Communicate with the store
And above all, don’t forget to shorten the buying process. Don’t overcomplicate it, including asking users to provide unnecessary information.
When it comes to healthcare, we need to focus on one specific issue: personal data. Your app must be 100% safe to use. After all, users will use it to analyze their sensitive data, such as date of birth, gender, physical condition, and even illnesses. If you are developing your app in the United States, you must adhere to regulations imposed by the United States Department of Health and Human Services and described in the Health Insurance Portability and Accountability Act (HIPAA). If you are working in the European Union, you should focus on GDPR (General Data Protection Regulation) compliance.
The next thing you need to keep in mind is accessibility. The elderly frequently use healthcare applications; therefore, make sure the font and buttons are easy to click and readable. There you will find great ideas for healthcare apps – https://www.elpassion.com/blog/4-ideas-for-a-healthcare-app-the-world-still-needs.
Learn a language
Is your ambition to develop the next Duolingo? If so, make sure your app is fun and quick to use. Duolingo and other language learning apps offer quick achievements. People don’t have a lot of time to learn, so you have to assume that users will have several minutes per day. During this time, they should be able to complete at least one full lesson. Give them reasons to learn too – come up with interesting topics, badges for achievements, and keep a dashboard. You can also think of additional benefits, like, for example, new levels or new types of exercises.
Finally, only use proven and reliable learning resources. First of all, your language application must be correct. Any orientation error will be quickly detected.
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