Princess Beatrice’s touching gesture to the Queen has given the Royal Family a major boost in difficult times | royal | News

Princess Beatrice, a familiar face in the upper ranks of the royal family, enjoys a more independent life than that of Prince William or Kate, Duchess of Cambridge. But although she is often seen as a positive influence within the business, it is her love life that has boosted the royal family’s image during the pandemic, a royal author has claimed.

Professor Cele Otnes, a marketing professor who specializes in how the royal family brands themselves, told that Beatrice’s choice of romantic expression has touched audiences struggling with the limits of pandemic.

She said: ‘My favorite royal moment during the Covid period was when Beatrice wore the Queen’s dress as her wedding dress and had it refurbished.

“She had this Covid marriage, which made her so close.”

Princess Beatrice married her husband, Edoardo Mapelli Mozzi, on the grounds of Windsor Castle in the summer of 2020.

The ceremony was tight-knit, with just the immediate family gathered at the Royal Chapel of All Saints at the Royal Lodge.

The ceremony took place just as England began to open up from the first period of lockdown on July 17.

Weddings had been banned almost without exception when the first period of the strictest lockdown measures began on March 23.

Since July 4, 2020, celebrations of up to 30 people have been allowed.

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Princess Beatrice made history as the first royal bride to wear a deja vu wedding dress, gliding down the aisle in a vintage Norman Hartnell gown worn by the Queen.

The Peau De Soie taffeta gown looked breathtaking on the young Duchess and had been altered to add a new sparkle for Beatrice’s special day.

Buckingham Palace said the Queen’s main dresser, Angela Kelly, and designer Stewart Parvin collaborated on the item to bring a touch of new to old for the occasion.

Princess Beatrice’s grandmother donned the dress over half a century ago and also lent the Duchess of York the Queen Mary diamond fringed tiara to wear on her wedding day.

Making the most of the limited opportunities at the time, Prof Otnes described how Beatrice managed to make audiences see a ‘humanity’ of the Royal Family they could cling to.

Professor Otnes commented: ‘She has this gorgeous, wealthy Italian husband, and they could have said, ‘We’re going to wait and we’re going to have this big party.

She went on to praise Beatrice for bringing “a kind of humanity” to the royal family’s often untouchable image that made the cabinet look “down to earth” just “when needed”.

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